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2024 Beauty Trends: What’s In and What’s Out



As we enter the year 2024, the world of beauty is evolving with new trends and saying goodbye to some old favorites. This blog post will explore the latest beauty trends, discussing what’s in and what’s out in the world of beauty for the coming year. Whether you’re a beauty enthusiast or simply curious about the latest trends, read on to discover what’s hot and what’s not in 2024.

What’s In

Glowing Skin

One of the most coveted beauty trends in 2024 is radiant, glowing skin. The emphasis is on achieving a natural, healthy glow rather than heavy makeup. Skincare routines that focus on hydration, exfoliation, and nourishment are gaining popularity. Products like serums, face oils, and sheet masks are becoming essential in achieving that lit-from-within look.

Sustainable Beauty

With increasing awareness about the environment, sustainable beauty practices are on the rise. Consumers are seeking eco-friendly and cruelty-free products that minimize their carbon footprint. Brands that prioritize sustainability, recyclable packaging, and ethical sourcing are gaining popularity among conscious consumers. From refillable makeup palettes to biodegradable packaging, sustainable beauty is here to stay.

Minimalist Makeup

Less is more when it comes to makeup trends in 2024. The focus is on enhancing natural features rather than heavy coverage. Nude lipsticks, tinted moisturizers, and soft blushes are replacing bold and dramatic looks. The minimalist makeup trend promotes a fresh-faced, effortless look that celebrates individuality and natural beauty.

Inclusive Beauty

The beauty industry is embracing diversity and inclusivity like never before. In 2024, there is a growing demand for products that cater to a wide range of skin tones, hair types, and body shapes. Brands that prioritize inclusivity in their marketing campaigns and product offerings are gaining traction. The beauty industry is moving towards celebrating and empowering all individuals, regardless of their background or appearance.

What’s Out

Heavy Contouring

The era of heavy contouring is slowly fading away. Instead of sculpting and reshaping facial features with layers of products, the focus is shifting towards a more natural and effortless look. Subtle contouring techniques that enhance natural features are replacing the heavy-handed contouring of the past.

Overdrawn Lips

Say goodbye to overdrawn lips and welcome a more natural lip look. In 2024, lip trends are leaning towards softer, more natural shades. Lip stains, lip tints, and sheer lip glosses are gaining popularity, giving a more effortless and understated look to the lips.

Excessive Highlighting

While a healthy glow is still in, excessive highlighting is on its way out. The trend is moving towards a more subtle and natural-looking highlight. The focus is on creating a dewy, lit-from-within glow rather than a blinding, high-shine effect.

Monochromatic Makeup

Monochromatic makeup, where the eyes, lips, and cheeks are all the same color, is losing its popularity. Instead, the trend is shifting towards more diverse and creative makeup looks. Experimenting with different colors and textures is becoming more common, allowing individuals to express their unique style and personality.


The beauty trends of 2024 are all about embracing natural beauty, sustainability, and inclusivity. Glowing skin, minimalist makeup, and a focus on individuality are at the forefront of the beauty industry. As we bid farewell to heavy contouring, overdrawn lips, excessive highlighting, and monochromatic makeup, we welcome a fresh and exciting era of beauty. So, whether you’re a beauty enthusiast or someone looking to update your beauty routine, keep these trends in mind as you step into the world of beauty in 2024.

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