Milan Fashion Week Spring/Summer 2024 was a whirlwind of excitement and innovation, with captivating shows and unforgettable moments that made it an unforgettable event. Here are some highlights from the fashion extravaganza:
Sunnei’s Judgment Day:
Sunnei continued its tradition of immersive runway shows, turning attendees into active participants. The audience rated every look using placards, creating an engaging and interactive experience.
Diesel’s Mega Party:
Glenn Martens challenged the conventional fashion show format by hosting an eight-hour-long, open-to-the-public mega party with a massive 7,000-person guest list. The show was styled like a concert, and the venue transformed into a cinema to screen films curated by Martens all weekend.
Supermodels at Versace:
Donatella Versace gathered a star-studded lineup of supermodels for her runway show. Kendall Jenner, Vittoria Ceretti, Imaan Hammam, Iris Law, Mona Tougaard, Gigi Hadid, and Claudia Schiffer graced the checkered runway.
Moschino’s 40th Anniversary:
In celebration of Moschino’s 40th anniversary and without a creative director, the brand enlisted four iconic stylists to reinterpret its archives. The show featured a heartfelt performance by violinist Laura Marzadori and models wearing white tees with a touching quote.
Prada’s Slimy Show:
Prada presented its Spring/Summer 2024 looks with formal silhouettes borrowed from menswear. The runway was divided by a curtain of slime, and gooey liquid dripped from the ceiling to create puddles, continuing the brand’s unique approach to fashion presentations.
Peter Hawkings Takes the Helm at Tom Ford:
Peter Hawkings made his triumphant debut as Creative Director at Tom Ford, blending sensuality and elegance while paying homage to Tom Ford’s signature glamour. His collection was inspired by pioneering Black supermodel Donyale Luna.
Boss’ Futuristic Show:
Boss’ “CorpCore” collection theme transformed the Allianz MiCo conference center into a futuristic workplace. The highlight was Sophia, a cutting-edge robot by Hanson Robotics, who welcomed guests. The show featured holograms, high-tech elements, and diverse stars like Gigi Hadid and Lee Minho.
Sabato De Sarno’s Gucci Debut:
Sabato De Sarno’s debut Gucci show was highly anticipated and showcased clean silhouettes, plush leathers, tailored blazers, and crystal embellishments. The show, titled ‘Ancora,’ expressed De Sarno’s desire to “fall in love with fashion all over again.”
The Attico Takes to the Streets:
The Attico’s debut show transformed Via Guerrazzi street in Milan into a runway. Couches lined the street for guests’ comfort, and Vittoria Ceretti led a pack of models down the makeshift runway.
Milan Fashion Week Spring/Summer 2024 was a celebration of creativity, innovation, and the future of fashion. It left a lasting impression with its unique and memorable presentations.
