This passage describes a collaboration between BURO and Fendi, featuring a video story with pop star Shana and the brand’s newly launched Origami Bag. The Origami is a versatile accessory designed by Silvia Venturini Fendi, seamlessly transitioning between a bucket and a tote bag. It’s inspired by the Japanese art of folding paper, with a sophisticated architecture composed of 38 elements. The bag’s transformation is facilitated by tiny leather straps on its flanks, and it also features an exquisite pendant with golden metal FENDI Roma lettering.
In the video collaboration, pop star Ss.hh.ana combines music and movement with Fendi fashion, using the Origami as an extension of her artistic expression. The bag becomes a statement piece reflecting Shana’s passion for both music and style, blending rhythm and runway.
