The Gucci Cosmos exhibition, presented in London, offers a mesmerizing exploration of the Italian Maison’s 102-year journey. Curated by Polina Zakharova, an accomplished multidisciplinary artist and co-founder of Hard Feelings Studio, this immersive exhibition brings Gucci’s legacy to life with spellbinding video installations. Collaborating with contemporary artist Es Devlin and fashion theorist Maria Luisa Frisa, Zakharova integrates cutting-edge technology and visuals to create an experience that invites viewers to contemplate themes of heritage, luxury, and interconnectedness.
Polina Zakharova and Sveta Yermolayeva, who pioneered high-end production, venue design, and technology integration, are known for pushing the boundaries of visual art, design, and sound art. Their work at Hard Feelings Studio and Sila Sveta has redefined the art and technology landscape, and they are trailblazers in the contemporary art world.
Zakharova shared her vision for the Gucci Cosmos exhibition, stating that it’s not just a walk through time but a dance that captures the essence of an icon and projects it into the universe of the future. This exhibition offers a unique and captivating way to experience Gucci’s rich history and its potential for the future.